Ortelian vs Sierra:
which fits your company?

Sierra is a conversational AI platform for customer experience. Companies use it to build branded AI agents that talk to their customers across chat, SMS, WhatsApp, email and voice. Ortelian is a platform for running AI agents on a maintained world model of your company, deployed by our team on site. We work on site not because our product needs it, but because your company does. Our agents mostly work inside the company, and anything that leaves it, like an email to a customer, waits for a person’s approval.

Choose Sierra if the goal is an AI agent that talks to your customers at scale. Choose Ortelian if the goal is to change how specific, context-heavy work runs inside the company. After launch, your team runs it or we keep running it for you. The two rarely compete for the same job.

At a glance

Agents that talk to customers, or agents that change the work behind them.

Sierra is built for customer conversations, with outcome-based pricing and a forward-deployed team that works with customers on their agents. Ortelian comes with a team that works on site to redesign the work and deploy the agents with you. Access to the Ortelian platform is part of an engagement, and there is no self-serve product. What we say about Sierra here comes from its own website and blog.

OptionSierraOrtelian
What it isA conversational AI platform for building customer-facing agents for service and commerce.A platform for running AI agents on a maintained world model of your company, deployed by our team on site.
Who the agents serveYour customers, across chat, SMS, WhatsApp, email, voice and ChatGPT.Your team. Agents work in the background, and anything that leaves the company waits for a person’s approval.
How agents are builtIn Sierra’s no-code tools or its Agent SDK, by your team or with Sierra’s agent engineers.We build with your team on site and test on real examples of your work. Your people keep the decisions.
What agents work fromYour policies, procedures and knowledge, connected to your systems so agents can act for customers.A world model of your company: your systems of record joined with outside sources, with every fact keeping its source.
How it is pricedOutcome-based pricing, so you pay for the value Sierra delivers.A fixed fee for the audit and each build, and a monthly platform fee with unlimited users.
After launchSierra’s tools monitor conversations, run experiments and update agents, with visibility into every change.Your team runs it or we keep running it for you. Either way, we host and operate the platform, and your own agents can work with it headless through scoped tools.
Best forCustomer service and customer-facing conversations at scale.Context-heavy work inside the company, such as planning, back-office checks and sales preparation, kept at the standard after launch.

When to choose Sierra

When the job is talking to customers.

Choose Sierra when the goal is an AI agent that answers and helps your customers, such as resolving a service request, updating a subscription or submitting a warranty claim. Sierra deploys one agent across chat, SMS, WhatsApp, email, voice and ChatGPT, hands conversations to your contact centre when they need a person, and comes with tools to review conversations, run experiments and improve the agent over time.

It also fits when you want a vendor whose pricing follows results. Sierra uses outcome-based pricing, and its forward-deployed agent development team embeds with engineering, customer experience or operations to help the agents succeed. If customer service is where AI should go first, that is a focused way to start. Decagon, which describes itself as an AI concierge for every customer across chat, voice and email, works in the same category.

When to choose Ortelian

When the work behind the conversation has to change.

Choose Ortelian when you want AI to change how a specific piece of work runs, such as a planning round, a back-office check or a sales process with many people and sources, and that work depends on context no single system holds. That work rarely happens in one conversation. It runs across handoffs, systems and people, so the process has to be redesigned, the standard agreed on real examples, and agents built that do the steps inside your systems. We work on site not because our product needs it, but because your company does. The detail is on how we work and on what an AI-native deployment partner does.

The platform is what stays with you. Agents work from a world model for knowledge work: your systems of record joined with outside sources, organised by an ontology we define with you, with every fact keeping its source. Workshops during the build prepare your team to own the work. After launch, they run it or we keep running it for you. Either way, we host and operate the platform, and the evaluations keep running on the work in use. Your own agents and AI tools can work with the platform headless, through the scoped tools we set up with you. It is hosted in the EU, agents use models with zero data retention, and anything that leaves the company waits for a person’s approval.

CODE

01 · Software

The code holds everything the work needs.

That’s why AI took off in software first.

WIKI

02 · Internal knowledge

A wiki holds what the company writes down.

That’s enough for questions about the company itself.

WORLD MODELYOUR COMPANY

03 · Knowledge work

Your work also depends on the world outside.

Customers, competitors, regulations, people moving. We join it with what’s inside, in one model.

Inside the company The world around it

Can you use both?

Yes. They work on different sides of the company.

Sierra can handle the conversations with your customers. Ortelian can run the internal work around them, like the checks, planning and preparation that depend on context from many systems. We agree in the audit which systems and sources the Ortelian agents use and where the line between the two sits.

Other comparisons: Ortelian vs Glean, Ortelian vs building in-house, Ortelian vs AI consultancies, Ortelian vs Microsoft Copilot and Ortelian vs ChatGPT Enterprise.

Questions

Questions buyers ask when comparing.

What is the main difference between Ortelian and Sierra?

Sierra is a platform for customer-facing AI agents that talk to your customers across many channels. If the main need is AI customer service, Sierra is built for that. Ortelian is a platform for running agents on a world model of your company, deployed by our team on site, where we redesign specific internal work with your people. After launch, your team runs it or we keep running it for you.

Does Ortelian build customer service agents?

It isn’t what we focus on. Ortelian’s agents mostly work inside the company, in the tools your team already uses, and anything that leaves the company, like an email to a customer, waits for a person’s approval by default. If the main need is an AI agent that talks to customers, a platform like Sierra or Decagon is built for that.

Both have teams that work with you. How is that different?

Sierra describes a forward-deployed team that embeds with engineering, customer experience or operations to make agents on its platform succeed. Ortelian’s team works on site to map and redesign a piece of work with the people who do it before we build, and the agents run on a world model of your company. After launch, your team runs it or we keep running it for you.

Can our own agents use the Ortelian platform?

Yes, once it is set up for you as part of the engagement. The platform can run headless: your own agents and AI tools, such as Claude or ChatGPT, work with the world model through scoped tools, and each one only gets the access its job needs. There is no self-serve product.

How are they priced?

Sierra describes its pricing as outcome-based, so you pay for the value Sierra delivers. Ortelian comes as an engagement: a fixed fee for the audit, credited against the first build if you go ahead, a fixed fee for each build and a monthly platform fee sized to your usage, with unlimited users and no annual commitment.


Let’s work out the fit.

Bring the work that is held up and the tools you already have. We’ll tell you whether it is a job for us, or whether a customer-facing platform like Sierra is the better place to start.

Antwerp from across the Scheldt, with the Cathedral of Our Lady and the Boerentoren.